ENTREPRENEURSHIP

Why My YouTube Video Went (Kinda) Viral

And how I plan to do it again.

One of my YouTube channels is a companion to a hobby-related niche site I built. And a couple months ago, one video became a smash hit with the algorithm.

It got recommended like crazy. We’re talking hockey-stick growth, out of literally nowhere. Not exactly Mr. Beast numbers here, but compared to my usual 500–5,000 views per video, this was shocking in the best possible way.

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Erik Bassett

Erik Bassett

Field notes from a (sometimes) simple life.